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BRAND & SPACE IDENTITY DESIGN
Hey,
I'm Alice
My work starts with the question no one wants to answer: what does this brand actually stand for? Strategy first, aesthetics second — but the aesthetics are never an afterthought.
Specializing in hospitality, with forays into tech and culture. I've worked with restaurants, bars, beach clubs, startups, and agencies — and the approach is the same every time: rigorous, honest, built to last.
15yr
OF PRACTICE
80+
PROJECTS DELIVERED
12+
INDUSTRIES TOUCHED
0
TEMPLATES USED
How I actually work
01
Listen & diagnose
Understand the business, the market, the ambition. Ask uncomfortable questions. Map what's missing.
02
Define position
Articulate what the brand stands for, who it's for, and why it's different. Strategy on paper before any design.
03
Build the system
Visual identity, language, applications. Everything designed to work together and scale.
04
Hand over & activate
Full documentation, guidelines, and support so the brand lives beyond the project.
Services
Brand Identity Design
Complete visual systems that include logo, color palette, typography, and brand elements — all tailored to reflect your values and make your business look confident and cohesive.
Visual Brand Strategy
Foundations for your visual identity: positioning, brand voice, moodboards, and visual direction that support growth and long-term recognition.
Brand Guidelines
Clear, professional documentation that explains how to use your brand visuals consistently — ideal for growing teams and businesses working with different creatives.
Website & Digital Presence
Design of branded websites and digital materials that align with your visual identity and create a strong first impression online.
Packaging & Print Design
Branded packaging, stationery, and marketing materials that extend your identity into the physical world — with style, structure, and attention to detail.
Art Direction & Brand Consulting
Creative guidance and feedback for businesses that already have a brand but want to refine, elevate, or realign it with their goals.
Selected Work
In my work, you'll see the latest projects I've worked on for different companies. Each one shows how I create designs that fit the specific needs of the business. Take a look to see how I help brands grow with clear and effective solutions.
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